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Ashley HomeStore displayed a racecar at their Shakopee location earlier this month to sponsor racing driver Alex Sajady’s team and promote the store’s extended Labor Day Sale.
On Sept. 11 and 12, the Porsche Sprint Series race car was showcased in the parking lot of Ashley HomeStore, located at 4250 12th Ave E in Shakopee. This event was the first sponsorship event between Ashley HomeStore and Sajady, a Chanhassen native, since establishing their partnership toward the end of July.
The partnership with Ashley HomeStore began after Sajady put together a sponsorship proposal with his racing coach and pitched it to the company’s president and CEO Todd Wanek. The sponsorship was approved a week later, and Sajady’s race car became what he calls a “moving billboard” for Ashley HomeStore in exchange for the company covering his racing costs.
Reid Vander Veen, director of marketing for Ashley HomeStore’s parent company Furniture Mart USA, said establishing this sponsorship is an exciting opportunity for all involved.

“[Sajady] has some big aspirations working hard to make the right moves … and find the right people to have in his corner for support to try and make a name for himself in the racing motorsports world,” Vander Veen said. “And that’s just super fun for us to get to participate in.”

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